Helping Hands For Coaches

Gifts of Hope, Inspiration, and Vision: ICF-Orange County

I’m really looking forward to celebrating ICF-Orange County’s 10th anniversary - I hope you can join me! It’s sure to be a huge hit - information is below:www.icforangecounty.org

The evening promises to entertain, inspire and motivate coaches, business and community leaders, friends and family with a powerful message of how we can each live our life in a way that makes the most significant difference. We invite you to celebrate a decade of coaching excellence and service to the community with top business and life coaches in the local area. Featured guest is award winning comedienne, actress and speaker Kathy Buckley, who is billed as “America’s First Hearing Impaired Comedienne” www.kathybuckley.com and will entertain the audience with her personalized, humorous message and share how she overcame some of the most difficult obstacles one can imagine in life, meeting them with dignity, courage, and laughter. Past ICF-OC presidents will share their insights on the importance of community, recognize the contributions to the profession of coaching and acknowledge the vision and milestones the OC chapter has achieved over the past ten years. Special vibrational music will be played by Mark Romero, www.markromeromusic.com an amazing musician and sound healer, plus we have partnered with Second Harvest Food Bank www.feedoc.org to set up a food drive to provide hope and inspiration to those who are in need during these times.

Cost: $45
Where: Irvine Marriott Hotel, 18000 Von Karman Avenue, Irvine, CA
For more information, go to www.icforangecounty.org

YouTube How-to for Coaches

Are you looking to YouTube? This podcast will walk you through some of the basics of how to get started, including how to choose keywords and add them to your discription, where to add your hyper-link, and how to gain more viewers.

YouTube and Online Video Success Panel

Coaches and speakers around the world will find benefit in attending today’s class, June 26th from 10-11 am PST. You’ll learn:

- Position you as an expert
- People get to know you
- Build awareness and visibility
- Gain credibility
- Inexpensive marketing strategy
- Web Video Shows
- Earn revenue with web video
- The future of web videos

Our panelists are:

Arvee Robinson, is a Master Speaker Trainer, International Speaker, and Author. She teaches business owners, service professionals, and entrepreneurs how to use public speaking as a marketing strategy so they can attract more clients, generate unlimited leads and grow their businesses, effortlessly. She teaches a proven speaker system for delivering persuasive presentations, and easy formulas for creating killer elevator speeches and magnetic self-introductions. Arvee has helped hundreds of individuals to win clients and close more sales every time they speak. She offers private coaching, workshops, and weekly teleclasses. Her programs will make you money for the rest of your life.
www.instantprospeaker.com
www.arveerobinson.com
Twitter id: http://www.twitter.com/ArveeRobinson
Facebook id: http://www.facebook.com/ArveeRobinson

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Steve Rosenbaum is unabashedly enthusiastic about the media metamorphosis underway. Since he launched MTV UNfiltered with small format camera’s and an 800# (pre-internet) he’s been building companies and platforms that foster collaboration, contribution, and filtering. Today, as the CEO of Magnify.net, he provides Cloud Content Curation solutions to more than 55,000 web sites including New York Magazine, Zappos.tv, Etsy.tv, Weather.com, and more. In the future, all content lives in the cloud. The future just arrived.
www.Magnify.net
www.twitter.com/magnify

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Hubspot Video

How to Use Online Video for Marketing

View more OpenOffice presentations from Hubspot Marketing.

While I was preparing for a Video class for Helping Hands for Coaches I was invited to this seminar by Hubspot. It’s a great little overview of what we’ve talked about for the past two weeks - and it gives some great little extra tips. You might want to skip through some stuff, but I especially like the examples of some entertaining videos and some of the ideas on how to promote your videos. Hope this inspires all you coaches!

Starting Your YouTube Channel

YouTube.com is a great way to promote your coaching business: it’s great for search engine optimization, a way to connect to your clients, and a way to connect with future clients. It doesn’t take much to start your YouTube channel: a hand-held digital camera - such as a Flip or a Kodak Zi6 (my personal favorite) - an idea of what you’re going to say, and a computer to upload with. In fact, if you have a smart phone, such as a Blackberry or iPhone you don’t even need a computer - you can upload right from your phone! We talk about this, and more, during last week’s call: Starting Your YouTube Channel.

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Niche Success Panel

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Tami Walsh, M.A. is President of the San Diego based teen and parent empowerment company, Teen Wisdom™. Tami has been coaching teen girls since 1999 and is the first life coach for teen girls in the U.S. She is committed to impacting 2 million teens by 2012. Tami has appeared on several local and national radio and television shows including TLC’s 10 Years Younger and NBC’s “The Other Half.”

Tami has been a featured expert on the Mary-Kate and Ashley Olsen.com website, has spoken to over 10,000 teens nationwide, and is the author of the top selling “Did-Wells” Journal for teen girls and popular audio series, “Communication: Turning Battles Into Bridges With Your Teen” for parents.

Currently Tami can be seen in the feature film, “The Compass” with other world renown speakers and authors including Les Brown and Brian Tracy. Tami is a graduate of UCLA and received her Master’s Degree from Loyola Marymount University. To learn more about Tami’s programs and services, please visit www.teenwisdom.com
Twitter: @tamiwalsh

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Doug Gfeller is Co-Owner of Executive Forums of Orange County and a Master Certified Coach. Doug has been facilitating executive forums and coaching CEO’s and their direct reports for the last 15 years in Orange County. He is a member of the International Coach Federation, Past President of the Orange County Chapter and one on the founding members of the Professional Coach and Mentors Association.

As co-host of CRITICAL MASS: The Radio Show, Doug uses both his business experience and his coaching background to dig deeper than the usual surface issues with his guests and to help them develop new perspectives on common management problems.

As founder and President of Gfeller Development, a residential building company, he spent over 20 years dealing with the daily issues facing a top executive. This experience and his training as a professional coach have allowed him to help other executives deal with the issues that keep them awake at nights. In addition to his coaching services, he frequently runs Strategic Planning Meetings and training seminars for his clients. Doug is on the Board of Directors of Storm Industries and Chairman of the Compensation Committee.
www.TheCoachingPerspective.com
www.LATalkRadio.com/Critical.php
www.Linkedin.com/in/Gfeller

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Lorin Beller Blake is an author, entrepreneur, speaker, coach and inspirer. Lorin has been an entrepreneur since she was laid off from her first job in her early 20’s. Since then, she has owned a number of businesses, one of which she grew with a partner to a 3 million dollar firm and then sold it. And now she owns Big Fish Nation: A business and professional development firm designed for women business owners exclusively. Lorin and the Big Fish team, integrate hard core business skills with a spiritual approach to success. Lorin is currently writing her third book. She is available to speak for Women Business Owners Groups nationally and internationally and always brings a fresh, spunky and inspiring message.

Lorin is a mom to a 3 year old. She and her family live in Austin, TX where she can found out for morning walks, wake surfing, or kayaking. Lorin is also a volunteer on the Board of the National Association of Women Business Owners. Lorin does not just believe women can be successful business owners and have a full, balanced and relaxed life but more importantly is doing it! And wants to inspire everyone she meets to be their best self and design a life that is wildly successful and fun too!
www.bigfishnation.com and www.lorinbeller.com
Twitter: @LorinB

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David Adams is a seasoned coach, author and speaker. He brings over 20 years of experience to his role of helping attorneys improve their business development and leadership skills. He is committed to helping attorneys achieve that ideal combination of professional success and personal fulfillment.

David has consulted and coached at law firms such as Fenwick, Lindquist, Orrick, Howard Rice and Townsend. He has also had the privilege of working with large multi-nationals including Bank of America, DDB Needham, Wells Fargo, Stanford Hospital, and Vision Services Plan.

David’s career includes extensive sales and marketing experience. He held executive positions in sales and marketing at high technology firms including Plantronics, IUS and MicroPro. He was the president of Micro National, one of the nation’s first value added resellers. David subsequently founded Just Results to provide management and technology consulting services to law firms.

David holds a Masters in Neuro-Linguistics and is a Certified Professional Behavioral Analyst. He obtained his CPCC credential from the Coaches Training Institute, and is a graduate of the Co-Active Leadership program. He is also certified in the MBTI, and Daniel Goleman’s Emotional Intelligence model and the corresponding 360 assessment.

David is an active member of the Legal Marketing Association, the International Coaches Federation and the Professional Coaches and Mentors Association. He is the author of numerous articles and the book, Q&A in Business, published by Macmillan Publishing. David is a frequent speaker at Bay Area Bar Associations and has presented at legal industry conferences such as the Association for Defense Trial Lawyers and the Legal Marketing Association annual conference.
www.clearimpactllc.com

Be on Target - Niche your coaching business

Be on target with your coaching business by developing your niche and target market for your practice. Try it on - see if it fits!

Wendi Liechty, our host for May 22nd call, is a Business & Marketing Coach whose style breaks through the limitations of traditional, outdated, cut and paste marketing programs by offering her own unique, simple, creative and highly personal approach.

Wendi has helped hundreds of entrepreneurs including coaches, wellness professionals, designers and other service providers develop clear and compelling business and marketing strategies and messages that make both dollars and sense! You can find her at www.TheCasualEntrepreneur.com

Most coaches hear that finding and developing your niche is a must to succeed, but that is little comfort if you are just not ready or still feeling unsure and unwilling to settle for something generic and unfulfilling. Listen to this podcast and learn…

**What might be holding you back from finding your “Niche”
**A new perspective and incentive to market the “Niche” Way
**How to find, develop and uncover the best “Niche” for you

**What to do if your just not ready to find your “Niche”

You’re not a dinosaur if you don’t blog

But, you might feel like one - but, don’t worry, it’s really not that difficult. In fact, I would say it’s as easy as baking sugar cookies! It just takes a little attention, following a recipe, and some readers to ‘eat it up’.

This past Friday I walked our class through the marketing and optimization of a Wordpress blog. This included:

- Pingbacks and Trackbacks
- Finding keywords and keyphrases
- Utilizing Social Media Marketing, including Ping.fm and BudURL.com
- Using YouTube to drive traffic to your blog
- Directories - such as Technorati and others

I also gave each of our participants a free editorial calender for their blog to help us organize our thoughts while publishing our blog on a regular basis. But, remember, it’s fun to blog (and eat cookies)!

Blogging Success Panel!

Friday is quickly approaching, and we are super excited to have our Blogging Success Forum! Below are the bios of our two panelists. I’m sure this will be a popular class, so please make sure to save the date: This Friday, May 15th, from 10-11am PST / 1-2pm EST.

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He is the editor of HubSpot’s Inbound Marketing Blog, which is consistently featured on the AdAge Power 150 top media marketing blogs. In addition to his work on the blog, Rick develops videos, research, case studies and webinars on new approaches to online marketing. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter and occasionally posts on his personal blog. He resides in Cambridge, MA.

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Roger Matus is a well-known commentator on the use of email, IM, and messaging technologies. He was CEO and founder of the email archiving company, InBoxer, which he recently sold to Safecore, Inc. At Safecore, Roger is now the Executive Vice President. He has been in the software business for about 25 years, and worked on the development of an email product back in 1983. Since February 2007, he has been the author of the blog Death By Email, which Roger says was essential to growth and successful sale of his company.

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Cindi Schmitzer is the married mother of four who lives in Sparta, New Jersey. She is the co-owner of LTDchix, a company who created a line of funny tees targeted specifically toward moms. She grew up in Pittsburgh, Pennsylvania and attended Penn State University where she received a bachelor’s degree in accounting. She eventually married and has moved around quite a bit with her husband’s job. In fact, they brought their four kids home to four different addresses. Her and her business partner founded LTDchix about three years ago. In the past few months, they have started a blog relating to their business. On the blog, they share funny tales about motherhood and news about their business. The blog web address for LTDchix is www.blog.ltdchix.com.
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Edit Your Own Wordpress.com Website/Blog

If you’re a coach or speaker, and you’re new to your business, then a Wordpress.com website/blog would be a great start to building your Internet Marketing presence. We gave a LOT of information on how-to edit your own Wordpress.com blog/website this past Friday - here’s just a sample of what we did:
1. How to create your own header with an image
2. How to add images, video, or HTML to your blog post or page
3. Discussion on Pingbacks

4. Have a ‘traditional’ Home Page for your Wordpress.com website
5. Comment posting
6. Widgets and protecting your blog from SPAM
To learn more, please listen to our podcast below. This Friday, we’ll be discussing how to promote and market your Wordpress.com blog/website. Be sure to sign-up at the Webinar’s page!