In this month’s Entrepreneur Magazine, Robert Kiyosaki wrote about how marketing can help those of use feeling the pinch of the recession. As he put it: “I’ll bet money that this business [referring to a full-page ad for a local appliance store] will be here next year. Why? Because this business is advertising more aggressively than its competition.”
Many businesses will cut down on marketing and advertising when the pinch begins – and I think this is especially true for entrepreneurs, including life and business coaches, who shoe-string their marketing efforts. I’m not putting down shoe-string marketing, in fact I’m right there with you! Like many of the clients I help with Internet Marketing, I don’t have a huge budget for my Marketing efforts – and that’s why I utilize my ‘feet’ vs. my wallet. Examples of marketing efforts that cost little* or nothing: blogging, podcasting, online video (if done on your own), social networking, and utilizing forums. In fact, I only advertise in one magazine, and most of my marketing budget is used in networking (the physical kind with rubber chickens, business cards, and costs a lot more than Facebook or Twitter – but still important to attend).
You can build your business during the recession (or whatever you want to call it) without spending that much. The good news is: not everyone will work hard to get ahead of the recession. This gives hard workers the advantage. How about you? Are you with us?
*Most of these examples of ‘time vs. money’ marketing ideas are less than $300, and most are even free.
Tags: blogging, business coach, life coach, marketing, online video, podcasting, recession, shoe string marketing, social networking, utilizing forums
Market Yourself Out of Recession – On a Shoe StringResponses (3)
you are absolutely right Rachel, when work is slow it is important to let your old clients know you are still in the game, and to try to reach people that are reorganizing their business.
I have gone back to one on one networking with those professionals who can refer business to me. As a dating and relationship coach, I network well with other business and career coaches. I am also meeting with divorce attornies, fitness coaches and image consultants. My hope is that they will refer me when the situation calls for it. It only costs your time and a cup of coffee!
I agree with the comments and the article. I would just add that this type of networking is important when times are tough as well as when time are good. Why? Because it is important to maintain those relationships which can be the cornerstone of our success.
At Amazing Saint Coaching and Consulting, we recognize the importance of building upon sincere relationships in the community.