Wouldn’t you love a community full of people all over the world supporting your business, helping it grow, referring to it, all while building relationships with current and past clients? In the past, this would have taken a lot of effort - putting on events, networking, in-person meetings. But, as a coach, you can have potential clients from all over the world - so building your community in your geographic area may not work for your business. To quoting Seth Godin: “Realize that one day soon, you’ll be spending much of your time working with people who you will probably never meet in person.” The good news about the Internet: you can easily build that community through online social networks - especially with Ning.com.
Ning.com is a great service for coaches because it allows you to build your community, support your current clients, and potentially attract future ones - all with very little cost. You can customize it’s look and feel, control who can join, and control the content of the site. Members can have their own blog, upload video and audio, upload images, and participate in the online forums. This allows you to see what your clients, and prospects, are struggling with, interested in, and connect to them to build the strong relationship and brand that will help your coaching clients coming back for more. You can read a ‘how-to’ for coaches on Ning.com at the ICF-OC website.