Helping Hands For Coaches

Be on target with your coaching business by developing your niche and target market for your practice. Try it on – see if it fits!

Wendi Liechty, our host for May 22nd call, is a Business & Marketing Coach whose style breaks through the limitations of traditional, outdated, cut and paste marketing programs by offering her own unique, simple, creative and highly personal approach.

Wendi has helped hundreds of entrepreneurs including coaches, wellness professionals, designers and other service providers develop clear and compelling business and marketing strategies and messages that make both dollars and sense! You can find her at www.TheCasualEntrepreneur.com

Most coaches hear that finding and developing your niche is a must to succeed, but that is little comfort if you are just not ready or still feeling unsure and unwilling to settle for something generic and unfulfilling. Listen to this podcast and learn…

**What might be holding you back from finding your “Niche”
**A new perspective and incentive to market the “Niche” Way
**How to find, develop and uncover the best “Niche” for you

**What to do if your just not ready to find your “Niche”

But, you might feel like one – but, don’t worry, it’s really not that difficult. In fact, I would say it’s as easy as baking sugar cookies! It just takes a little attention, following a recipe, and some readers to ‘eat it up’.

This past Friday I walked our class through the marketing and optimization of a Wordpress blog. This included:

- Pingbacks and Trackbacks
- Finding keywords and keyphrases
- Utilizing Social Media Marketing, including Ping.fm and BudURL.com
- Using YouTube to drive traffic to your blog
- Directories – such as Technorati and others

I also gave each of our participants a free editorial calender for their blog to help us organize our thoughts while publishing our blog on a regular basis. But, remember, it’s fun to blog (and eat cookies)!

Friday is quickly approaching, and we are super excited to have our Blogging Success Forum! Below are the bios of our two panelists. I’m sure this will be a popular class, so please make sure to save the date: This Friday, May 15th, from 10-11am PST / 1-2pm EST.

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He is the editor of HubSpot’s Inbound Marketing Blog, which is consistently featured on the AdAge Power 150 top media marketing blogs. In addition to his work on the blog, Rick develops videos, research, case studies and webinars on new approaches to online marketing. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter and occasionally posts on his personal blog. He resides in Cambridge, MA.

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Roger Matus is a well-known commentator on the use of email, IM, and messaging technologies. He was CEO and founder of the email archiving company, InBoxer, which he recently sold to Safecore, Inc. At Safecore, Roger is now the Executive Vice President. He has been in the software business for about 25 years, and worked on the development of an email product back in 1983. Since February 2007, he has been the author of the blog Death By Email, which Roger says was essential to growth and successful sale of his company.

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Cindi Schmitzer is the married mother of four who lives in Sparta, New Jersey. She is the co-owner of LTDchix, a company who created a line of funny tees targeted specifically toward moms. She grew up in Pittsburgh, Pennsylvania and attended Penn State University where she received a bachelor’s degree in accounting. She eventually married and has moved around quite a bit with her husband’s job. In fact, they brought their four kids home to four different addresses. Her and her business partner founded LTDchix about three years ago. In the past few months, they have started a blog relating to their business. On the blog, they share funny tales about motherhood and news about their business. The blog web address for LTDchix is www.blog.ltdchix.com.
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If you’re a coach or speaker, and you’re new to your business, then a Wordpress.com website/blog would be a great start to building your Internet Marketing presence. We gave a LOT of information on how-to edit your own Wordpress.com blog/website this past Friday – here’s just a sample of what we did:
1. How to create your own header with an image
2. How to add images, video, or HTML to your blog post or page
3. Discussion on Pingbacks

4. Have a ‘traditional’ Home Page for your Wordpress.com website
5. Comment posting
6. Widgets and protecting your blog from SPAM
To learn more, please listen to our podcast below. This Friday, we’ll be discussing how to promote and market your Wordpress.com blog/website. Be sure to sign-up at the Webinar’s page!