“What Can I Do TODAY to Attract More Clients and Increase My Practice Revenue?”
This is one of the best questions you can ask yourself on a daily basis. There are always actions you can take that directly affect your bottom line. Most of us, however, get in the habit of putting a million things before this question– our paperwork, admin stuff, organizing our office, paying a bill, buying a new technological gadget, and so on.
We tend to avoid this question because it often puts us at the edge of our comfort zone. It compels us to take action in a way that stretches us. As a result, we tend to focus on tasks that keep us comfortable– but typically have NOTHING to do with increasing our revenue and seeing more patients.
When you get in the habit of asking this question on a daily basis, you’ll start to put revenue-generating activities first.. and you’ll get more comfortable stepping out of your comfort zone. Eventually, you’ll find that the actions that directly lead to increased business are seen in a much more positive light. They may not be comfortable, but they produce excitement in your practice.
What this boils down to is that the actions that directly build your business and generate revenue revolve around marketing your practice.
This entails getting out in your community, building relationships, networking, reactivating old patients, and sharing your message with as many people as will hear it. Every day, you have the choice to initiate these kinds of activities– or hide in your office doing things that keep you distracted from building your business.
So, what are you going to do TODAY to build your practice? Let me know in the comments sections below!
Kevin
