A great article from health practice websites
hi everyone,
After reviewing hundreds of health practice websites over the past few years, there is one important suggestion that I make to the site owner at least 90% of the time. This one tip can increase the conversion (the % of web visitors who actually call you ) on your site tremendously.
Instead of talking about YOU on the home page, talk about THEM.
The vast majority of the sites I have reviewed spend talk a lot about the practice on the home page– the modalities, treatment philosophy, office hours, and so on.
Use your home page to talk about the pains and challenges of your web visitors. Why are they on your website right now? Connect with the motivation they have for seeking our your services. Empathize with the struggles they may be experiencing. Once you establish an emotional connection with them, point to the solutions you have to offer. Tell them exactly what you believe are the benefits of your care.
Then, tell them what to do next.
Most practice websites simply lay out a bunch of facts and theories, then leave it up to the web visitor to figure out if their approach is right for them. Don’t make your visitor expend too much energy thinking about it. Make it brain dead obvious how you can help them, and avoid the technical or esoteric language that is so easy to use when explaining acupuncture, chiropractic, or other modalities.
One of my all-time favorite books to help you develop the skill of coypwriting is called Hypnotic Writing by Joe Vitale. If you put into practice what’s in this book, it can completely transform not only your marketing approaches, but the way you interact with clients, how you educate them, and how you present yourself in public setting. <img class="alignright size-full wp-image-841" title="hypnotic-writing" src="http://dreampracticeblog.com/wp-content/uploads/2011/10/hypnotic-writing.jpg" alt="hypnotic writing Copywriting 101: A Quick marketing Tip To Get More Clients From Your Practice Website” width=”171″ height=”171″ align=”right” />
As much as you develop your clinical skills, commit to developing your marketing and copywriting skills as well. This will have a profound impact
on your ability to attract more business, help more people, and create more freedom and fulfillment through your work.
You can click here to check out one of my best resources with a TON of excellent marketing training to build your practice.
Kevin
