Helping Hands For Coaches

Seth Godin, in his blog post “Your brand is not your logo“, stated that the logo is not as important as the story, product and experience that the customer/client has of that product. While I believe it’s true, I believe it’s important to have an identity that your customers can easily identify as yours – one that helps tell the story of the product.

Seth mentions Starbucks as a good example of a logo that hasn’t changed much – yet it’s logo has changed from the brown twin-tailed siren used from when it opened until 1992, to the now recognizable cropped image of the siren in green. Then there’s Apple‘s logo, which has changed 4 times since it started in the early 1970s.

The logo is important, and helps tell the story of the product or service – but I do agree that it’s not what we should ultimately focus on. Nirzhar and I are going through this process ourselves as we change our website and logo to match the changes we’ve made within our company – so, what came first: the logo or the changes? The changes, of course – the logo is merely a reflection of our evolution.  (Stay tuned to see these changes come to life at IndraMarketing.com in November 2008.)

From what I gather, all coaches go through this “What is my niche?” phase – and sometimes don’t come out! Wendi Liechty, our speaker on today’s class, helped our coaches come out of the niche fog and get clear on their target market!

“WOW Rachel! I don’t know how you ended up knowing Wendi, but you fell into a gem there!!!! Thank you for scheduling her today. She is awesome, knows her stuff, relaxed and we all liked her.” Deborah White, The Step Mom Coach

If you’re ready to take action and get clear on your niche, then listen to this interactive podcast on how life, business and executive coaches can define their niche!

To review the worksheet for Creating Your Coaching Niche, please click HERE.

I’m really looking forward to our class on Niching for Life and Business Coaches, with Wendi Liechty is a Business & Marketing Coach and founder of www.TheCasualEntrepreneur.com. She has helped hundreds of entrepreneurs including coaches, wellness professionals, designers and other service providers develop clear and compelling business and marketing concepts that are truly outside the box!

Participants always walk away with a renewed focus and enthusiasm for business and tangible steps that can be easily implemented right away. Wendi’s approach breaks through the limitations of traditional, outdated marketing strategies. She offers unconventional, highly personalized wisdom for modern day business goals and challenges so entrepreneurs can experience the success and freedom they crave. So be sure to sign-up for this interactive class! Remember – our teleclasses are always free and interactive – so get your questions on niching ready and I’ll see you on Friday! Register here: http://helpinghandsforcoaches.com/live-teleclasses/

What a fabulous class on search engine optimization and internet marketing! I hope all you life and business coaches found some of the SEO techniques I shared useful – and hopefully not overwhelming. I know I covered a lot in this class:

-The basics of SEO
-How to find good Keywords and Keyphrases relating to your coaching business
-8 SEO techniques you can use to increase your Internet exposure for your coaching practice
-and Black Hat techniques that can get your coaching website banned from search engines

At the end of the class, I mentioned that there is a 9 week course that all of you can take in order to help you understand SEO more extensively! To learn more about the class, which starts September 5th, please click here: http://helpinghandsforcoaches.com/workshops/ (**PS: There is only room for 10 students! So, if you want to learn more, make sure to click the link and sign-up today!)

To listen to the class, click the below audio:

Hello Coaches! We had a great interactive class today on Podcasting! Wish you were there to view the webinar, but you can follow along on the recording and learn how to:

-Record an audio
-Set-up a Podcast
-Start posting to the Podcast
-Syndicate your Podcast on Apple iTunes

To listen, click below:

Oh, and Helping Hands for Coaches is now available as a podcast on Apple iTunes! To subscribe, click HERE.

What a great class today! We went over the Basics of setting-up and editing your profile, creating a group, creating an event, and how to quickly grow your ‘Friends’ list on Facebook. Facebook is a great way for you to promote coaching groups, teleclasses, and your coaching business! Listen in on this Facinating, content rich class, on how Facebook can grow your Coaching Business!

Links we used:
http://www.facebook.com
http://www.shrinkpictures.com
http://share.yuuguu.com/ (we used this software during the class so that you could follow along live – it’s a free screen share software!)

Part 1 of Facebook for Coaches:

Part 2 of Facebook for Coaches:

Part 1 of Search Engine Optimization for Coaches:

Part 2 of Search Engine Optimization for Coaches:

Highlights of Search Engine Optimization for Coaches:

Our class today was very exciting because we talked about how coaches can utilize PayPal to side-step the awkward “The check’s in the mail” syndrome. We are, of course, talking about Credit Card payments – and in the below audio I show you how easy it is to use PayPal to create “Buy Now” buttons, receive recurring and subscription payments, create paypal invoices – as well as how to credit accounts when you accidentally charge someone.

Just a quick reminder that our templates are still available until today at a $200 discount on customization. If you wish to take advantage of this one-time offer please buy your template today, April 18^th, at indramarketing.com and click on “Template Design”.

Also, If you enjoy these free teleclasses, be a good sport and tell me: call (214) 615-6505 ext 9053 and leave a testimonial for this class. I would really appreciate it.

I am so excited about my up-coming Facebook class next week! If you’ve been reading the magazines or papers lately then you’ve heard about Facebook – it’s the 2nd largest social (and business) networking website out there. But, what you may not know is how great it is for your coaching business! Why?

-Grow your contacts list
-Get more website visitors
-Continue the connection you have after a networking meeting
-Easily let people know of up coming classes and teleclasses

 Be sure to sign-up for this class now as it will be very popular – and for good reason! All these articles I’ve been reading have been saying, “You need to be on Facebook” – but don’t show you how! I will be guiding you step-by-step on how to set-up your profile, add applications, start your business page, and grow your list of contacts quickly! So, sign-up today before we run out of spaces! SIGN UP HERE 

(From my eNewsletter 4/7/2008)

Hi Folks,

My eldest son is home from school this week – Spring Break! And what a beautiful day in Southern California to have it! We’ll be walking down to the beach in a minute, but I wanted to let you know about the FREE class I’m holding this Friday: It’s about
>>>>Search Engine Optimization and what web designers/developers wont tell you!
I’m really excited about this class as I know a lot of you are wondering, “What can I do to help my website be found?” and I have some *fabulous secrets* to share!
So, make sure to register today as I know this class is going to be REALLY popular (I get calls on it almost every single day!). So, click HERE to register now, before I run out of spaces!