How to Use Online Video for Marketing

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While I was preparing for a Video class for Helping Hands for Coaches I was invited to this seminar by Hubspot. It’s a great little overview of what we’ve talked about for the past two weeks – and it gives some great little extra tips. You might want to skip through some stuff, but I especially like the examples of some entertaining videos and some of the ideas on how to promote your videos. Hope this inspires all you coaches!

Audio is 60 minutes in length.

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Amy Martin:
Most recently, Amy spent three seasons with the Phoenix Suns developing their Digital Media platform and integrating new and existing marketing partner brands within all Suns digital channels. Such digital touch points include, mobile marketing programs, official social networking forums, virtual websites and official team property sites.

Amy’s area of expertise involves layering social media strategies to create one cohesive digital brand universe. She has developed a proprietary formula to mix traditional digital measurement with social media metrics. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via Twitter implementing strategies such as “Random Acts of Shaqness” and “ShaqDay”.

Digital Royalty, Amy’s new business venture, focuses on digital integration and social media strategies to help brands and athletes build their digital universe through the following methods:

·      Creating a digital roadmap which guides brands to establish an integrated network of traditional digital and social media touch points – all working together in digital symphony.

·      Exposing and evolving brand personalities, digitally. Educating brands on the balancing act of being social with human qualities while wearing the ever-necessary brand management hat.

·      Converging traditional and digital media to leverage the brand’s Return on Influence (ROI) and maintain one comprehensive marketing strategy.

Prior to founding Digital Royalty and working for the Phoenix Suns, Amy was an account supervisor at a full service ad agency working with clients such as the Arizona Cardinal, Phoenix Coyotes and Super Bowl XLII. She is a graduate of Arizona State University with a degree in Marketing and Business.

www.TheDigitalRoyalty.com

www.Twitter.com/The_Real_Shaq

www.Twitter.com/PhoenixSunsGirl

Marc A. Pitman
Marc A. Pitman is the author of Ask Without Fear! and founder of FundraisingCoach.com, a website dedicated to practical ideas for fundraising more effectively. Internationally recognized by such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association as a thought leader, Marc helps individuals and organizations raise more money than they ever thought possible! His lively presentations at conferences and fundraising seminars get him invited to various organizations including Blackbaud’s Conferences for Nonprofits, Habitat for Humanity International, and the Association of Fundraising Professionals.
http://fundraisingcoach.com/
http://twitter.com/marcapitman

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Kate Nasser
Kate Nasser, The People-Skills Coach, celebrates her 20th year in business inspiring and teaching customer service and teamwork to diverse audiences. She is feisty, smart, down-to-earth, funny, and just wild and different enough to inspire growth and change in all who hear her people-skills messages.  She has a natural GPS about people and has used it for 20 years to spring them to greatness. As a professional speaker, Kate activates audiences with wisdom, energy, humor, caring and realism. She has BS in Mathematics, Phi Beta Kappa and Masters in Organizational Psychology.
http://katenasser.com
http://twitter.com/katenasser

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Alan Stevens
Alan Stevens is a Professional Speaker, Media Coach and Author. Based in London UK, he speaks internationally, and has spoken in over 25 countries in the past three years. He specialises in PR and media matters and is in great demand as a conference host and keynote speaker. In 2010, he will become president of the International Federation for Professional Speakers.
http://www.mediacoach.co.uk/
http://twitter.com/mediacoach

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Donna Amos
Donna has over 20 years experience working with solopreneurs to develop their marketing and sales strategies in order to build their businesses. Her experiences as an entrepreneur, sales trainer, management in the corporate world, as well as her formal coach training make her uniquely qualified to support others as they create and grow their business.
http://www.solopreneurs.org
http://www.donnaamos.com
www.twitter.com/donnaamos

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Monikah Ogando
Known as The Business Explosion Coach, Monikah Ogando is impactful, dynamic and charismatic. Monikah received two undergraduate degrees from the University of Miami, where she put herself through college with her independent spirit and entrepreneurial motivation and graduated by the age of 20. Her first job out of college as a financial planner, Monikah soon discovered that the majority of her clients were business owners, and the best way to help them was to assist in MAKING money, not just investing the money they already made. By learning from her clients, Monikah created an entrepreneurial program for other financial planners to reach their clients as she had. When she made $124,000 in three months of teaching the program, she knew she was onto something big. Today, small business owners and entrepreneurs seek Monikah’s advice to help them turn their businesses into profit-producing powerhouses, and more importantly, live their lives with purpose and freedom. Monikah’s coaching and consulting challenge people to marry their humanity to their businesses, and their profits to their purpose.
www.fanaticalfocus40.com
http://twitter.com/MonikahOgando

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Crystal Williamson
Crystal new to Twitter, but has already found it helpful in gaining new clients! She is a certified small business coach/consultant who loves to help holistic and helping professionals with their technology presence and computer applications. She started as a computer trainer in 1990. After being downsized, she transitioned from the corporate world to coaching and became certified in 2007. She has her own coaching and computer consulting business called Coaching with Crystal. She has a Blog Talk radio show on Wednesdays at 8 pm (ET) where she talks about computer/learning trends and concepts for the beginning and already established entrepreneur. She’s facilitating a technology coaching teleseminar in April 2009 to give guidance for newer small business owners.
www.coachingwithcrystal.com
http://twitter.com/coachcrystal

I’m really excited to offer my first interview, using my *new* Kodak zi6 video camera! It was a Valentine’s present from Nirzhar – thank you, hubby! I wanted my first video to really count – and I think I captured it! John Gray spoke at the International Coaching Awareness Day this past Friday, and I asked if I could interview him on one point he made during his talk. Mainly, he stated that the reason he was so successful was because he stayed true to his essence. I wanted to know more about that so I could share it all with you! It’s kind of funny, too, because it is my very first video with the new camera, so I had it pointing at the floor when I started shooting! Too funny!

If you feel a little left-out when we talked about RSS feeds, or using Twitter, don’t worry – we’ll be going over that very soon!

Enjoy!

Also available, the Facebook series by Mari Smith.

Perhaps you’re:
=>Wondering how Facebook differs from other social networking platforms such as MySpace or LinkedIN?
=>Not sure how to market your business on Facebook?
=>Not sure what’s the right and a wrong way to use social networking sites for business purposes?
=>Not sure how to get started?

I’ve been on Facebook for a while, but I don’t get the results I’m looking for – especially considering the amount of time I’m on it! Do you feel the same way? Or are you just getting started, and are excited about all the games and applications – but don’t see how it all fits with your business? Then don’t miss the class: “Facebook Fortunes for Coaches: How To Attract Your Perfect Top Paying Clients Using the #1 Social Network” Click HERE to register!

-Record an audio
-Set-up a Podcast
-Start posting to the Podcast
-Syndicate your Podcast on Apple iTunes

To listen, click below:

Oh, and Helping Hands for Coaches is now available as a podcast on Apple iTunes! To subscribe, click HERE.

Links we used:
http://www.facebook.com
http://www.shrinkpictures.com
http://share.yuuguu.com/ (we used this software during the class so that you could follow along live – it’s a free screen share software!)

Part 1 of Facebook for Coaches:

Part 2 of Facebook for Coaches: