Last week’s call was a discussion on LinkedIn - creating Buzz through article marketing, creating and promoting events, creating business pages and the new applications available on LinkedIn. Although there are currently 9 applications, during the call I went over the top 5 that would be applicable to life, business, executive coaches and professional speakers.

If you liked the class, please leave a comment, and let other coaches know! Thanks!

I just received a great email regarding a coach that works with women in career transition – is Twitter a marketing tool for her? Where are her prospects and clients? Well, let’s take a look at a quick Twitter search and see if some might be hiding there: Looking for a Job & Career Transition. While I wrote that sentence, 5 more people tweeted they’re looking for a job. Wow – that’s a lot of potential clients for a career transition coach!

As the job market becomes full with more and more people looking for work, job seekers may see Twitter as a way to network and connect with possible employers – one that is not being fully utilized yet. Sure, LinkedIn, eCademy, and even Facebook are being utilized by people looking for a new career – but Twitter can also be used in this way. Why? Because it’s a way to have a real conversation, just like you would in a networking meeting.

Why else should you use Twitter: Search Engines. It’s completely indexed by Google – so any keywords you put into your twitter posts could have a pretty high ranking in Google and other search engines. This is great for those ‘long tail keywords’ that might be hard to fit in your website.

You don’t have to spend all your time on Twitter, you can spend just a few minutes each day checking-in with new followers, joining a conversation, making useful connections – and then log-off – so it doesn’t eat away at your time.

Time is precious – and can easily be taken away by New Media Marketing, such as Facebook and Twitter. But, if you go on with a purpose and goal, a time limit, search keywords, and a sense of wanting to connect with others authentically, it can be very rewarding.

By the way – in the 15 minutes it took to write and edit this post, 21 more people tweeted that they are looking for a job. Even if you’re not a career transition coach, go and give some encouragement to these people – they need it.

Perhaps you’re:
=>Wondering how Facebook differs from other social networking platforms such as MySpace or LinkedIN?
=>Not sure how to market your business on Facebook?
=>Not sure what’s the right and a wrong way to use social networking sites for business purposes?
=>Not sure how to get started?

I’ve been on Facebook for a while, but I don’t get the results I’m looking for – especially considering the amount of time I’m on it! Do you feel the same way? Or are you just getting started, and are excited about all the games and applications – but don’t see how it all fits with your business? Then don’t miss the class: “Facebook Fortunes for Coaches: How To Attract Your Perfect Top Paying Clients Using the #1 Social Network” Click HERE to register!

Our class, LinkedIn Basics we learn how to use this Social Networking website as a means of marketing and branding for coaches. We learn that LinkedIn marketing is beneficial and useful for solo-entrepreneurs as LinkedIn is really your online resume. Ready to learn all about it? Listen to the Podcast above, or download the MP3 to your computer or iPod. Thanks for listening!
Become a part of my network!