Helping Hands For Coaches

Don’t think your target market is on Twitter? Think again!

I just received a great email regarding a coach that works with women in career transition – is Twitter a marketing tool for her? Where are her prospects and clients? Well, let’s take a look at a quick Twitter search and see if some might be hiding there: Looking for a Job & Career Transition. While I wrote that sentence, 5 more people tweeted they’re looking for a job. Wow – that’s a lot of potential clients for a career transition coach!

As the job market becomes full with more and more people looking for work, job seekers may see Twitter as a way to network and connect with possible employers – one that is not being fully utilized yet. Sure, LinkedIn, eCademy, and even Facebook are being utilized by people looking for a new career – but Twitter can also be used in this way. Why? Because it’s a way to have a real conversation, just like you would in a networking meeting.

Why else should you use Twitter: Search Engines. It’s completely indexed by Google – so any keywords you put into your twitter posts could have a pretty high ranking in Google and other search engines. This is great for those ‘long tail keywords’ that might be hard to fit in your website.

You don’t have to spend all your time on Twitter, you can spend just a few minutes each day checking-in with new followers, joining a conversation, making useful connections – and then log-off – so it doesn’t eat away at your time.

Time is precious – and can easily be taken away by New Media Marketing, such as Facebook and Twitter. But, if you go on with a purpose and goal, a time limit, search keywords, and a sense of wanting to connect with others authentically, it can be very rewarding.

By the way – in the 15 minutes it took to write and edit this post, 21 more people tweeted that they are looking for a job. Even if you’re not a career transition coach, go and give some encouragement to these people – they need it.