Helping Hands For Coaches

Are you looking to YouTube? This podcast will walk you through some of the basics of how to get started, including how to choose keywords and add them to your discription, where to add your hyper-link, and how to gain more viewers.

YouTube.com is a great way to promote your coaching business: it’s great for search engine optimization, a way to connect to your clients, and a way to connect with future clients. It doesn’t take much to start your YouTube channel: a hand-held digital camera – such as a Flip or a Kodak Zi6 (my personal favorite) – an idea of what you’re going to say, and a computer to upload with. In fact, if you have a smart phone, such as a Blackberry or iPhone you don’t even need a computer – you can upload right from your phone! We talk about this, and more, during last week’s call: Starting Your YouTube Channel.

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Friday is quickly approaching, and we are super excited to have our Blogging Success Forum! Below are the bios of our two panelists. I’m sure this will be a popular class, so please make sure to save the date: This Friday, May 15th, from 10-11am PST / 1-2pm EST.

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He is the editor of HubSpot’s Inbound Marketing Blog, which is consistently featured on the AdAge Power 150 top media marketing blogs. In addition to his work on the blog, Rick develops videos, research, case studies and webinars on new approaches to online marketing. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter and occasionally posts on his personal blog. He resides in Cambridge, MA.

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Roger Matus is a well-known commentator on the use of email, IM, and messaging technologies. He was CEO and founder of the email archiving company, InBoxer, which he recently sold to Safecore, Inc. At Safecore, Roger is now the Executive Vice President. He has been in the software business for about 25 years, and worked on the development of an email product back in 1983. Since February 2007, he has been the author of the blog Death By Email, which Roger says was essential to growth and successful sale of his company.

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Cindi Schmitzer is the married mother of four who lives in Sparta, New Jersey. She is the co-owner of LTDchix, a company who created a line of funny tees targeted specifically toward moms. She grew up in Pittsburgh, Pennsylvania and attended Penn State University where she received a bachelor’s degree in accounting. She eventually married and has moved around quite a bit with her husband’s job. In fact, they brought their four kids home to four different addresses. Her and her business partner founded LTDchix about three years ago. In the past few months, they have started a blog relating to their business. On the blog, they share funny tales about motherhood and news about their business. The blog web address for LTDchix is www.blog.ltdchix.com.
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From what I gather, all coaches go through this “What is my niche?” phase – and sometimes don’t come out! Wendi Liechty, our speaker on today’s class, helped our coaches come out of the niche fog and get clear on their target market!

“WOW Rachel! I don’t know how you ended up knowing Wendi, but you fell into a gem there!!!! Thank you for scheduling her today. She is awesome, knows her stuff, relaxed and we all liked her.” Deborah White, The Step Mom Coach

If you’re ready to take action and get clear on your niche, then listen to this interactive podcast on how life, business and executive coaches can define their niche!

To review the worksheet for Creating Your Coaching Niche, please click HERE.

Hello Coaches! We had a great interactive class today on Podcasting! Wish you were there to view the webinar, but you can follow along on the recording and learn how to:

-Record an audio
-Set-up a Podcast
-Start posting to the Podcast
-Syndicate your Podcast on Apple iTunes

To listen, click below:

Oh, and Helping Hands for Coaches is now available as a podcast on Apple iTunes! To subscribe, click HERE.

Our class, LinkedIn Basics we learn how to use this Social Networking website as a means of marketing and branding for coaches. We learn that LinkedIn marketing is beneficial and useful for solo-entrepreneurs as LinkedIn is really your online resume. Ready to learn all about it? Listen to the Podcast above, or download the MP3 to your computer or iPod. Thanks for listening!
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