Many businesses will cut down on marketing and advertising when the pinch begins – and I think this is especially true for entrepreneurs, including life and business coaches, who shoe-string their marketing efforts. I’m not putting down shoe-string marketing, in fact I’m right there with you! Like many of the clients I help with Internet Marketing, I don’t have a huge budget for my Marketing efforts – and that’s why I utilize my ‘feet’ vs. my wallet. Examples of marketing efforts that cost little* or nothing: blogging, podcasting, online video (if done on your own), social networking,  and utilizing forums. In fact, I only advertise in one magazine, and most of my marketing budget is used in networking (the physical kind with rubber chickens, business cards, and costs a lot more than Facebook or Twitter – but still important to attend).

You can build your business during the recession (or whatever you want to call it) without spending that much.  The good news is: not everyone will work hard to get ahead of the recession. This gives hard workers the advantage. How about you? Are you with us?

*Most of these examples of ‘time vs. money’ marketing ideas are less than $300, and most are even free.