May 13
2009
You’re not a dinosaur if you don’t blog
Posted by
Rachel Pradhan
But, you might feel like one – but, don’t worry, it’s really not that difficult. In fact, I would say it’s as easy as baking sugar cookies! It just takes a little attention, following a recipe, and some readers to ‘eat it up’.
This past Friday I walked our class through the marketing and optimization of a WordPress blog. This included:
- Pingbacks and Trackbacks
- Finding keywords and keyphrases
- Utilizing Social Media Marketing, including Ping.fm and BudURL.com
- Using YouTube to drive traffic to your blog
- Directories – such as Technorati and others
I also gave each of our participants a free editorial calender for their blog to help us organize our thoughts while publishing our blog on a regular basis. But, remember, it’s fun to blog (and eat cookies)!



