Audio is 60 minutes in length.

.

.

.

.

.

.

.

Amy Martin:
Most recently, Amy spent three seasons with the Phoenix Suns developing their Digital Media platform and integrating new and existing marketing partner brands within all Suns digital channels. Such digital touch points include, mobile marketing programs, official social networking forums, virtual websites and official team property sites.

Amy’s area of expertise involves layering social media strategies to create one cohesive digital brand universe. She has developed a proprietary formula to mix traditional digital measurement with social media metrics. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via Twitter implementing strategies such as “Random Acts of Shaqness” and “ShaqDay”.

Digital Royalty, Amy’s new business venture, focuses on digital integration and social media strategies to help brands and athletes build their digital universe through the following methods:

·      Creating a digital roadmap which guides brands to establish an integrated network of traditional digital and social media touch points – all working together in digital symphony.

·      Exposing and evolving brand personalities, digitally. Educating brands on the balancing act of being social with human qualities while wearing the ever-necessary brand management hat.

·      Converging traditional and digital media to leverage the brand’s Return on Influence (ROI) and maintain one comprehensive marketing strategy.

Prior to founding Digital Royalty and working for the Phoenix Suns, Amy was an account supervisor at a full service ad agency working with clients such as the Arizona Cardinal, Phoenix Coyotes and Super Bowl XLII. She is a graduate of Arizona State University with a degree in Marketing and Business.

www.TheDigitalRoyalty.com

www.Twitter.com/The_Real_Shaq

www.Twitter.com/PhoenixSunsGirl

Marc A. Pitman
Marc A. Pitman is the author of Ask Without Fear! and founder of FundraisingCoach.com, a website dedicated to practical ideas for fundraising more effectively. Internationally recognized by such organizations as Reuters, the Canadian Broadcasting Corporation, the Chronicle of Philanthropy, and the American Marketing Association as a thought leader, Marc helps individuals and organizations raise more money than they ever thought possible! His lively presentations at conferences and fundraising seminars get him invited to various organizations including Blackbaud’s Conferences for Nonprofits, Habitat for Humanity International, and the Association of Fundraising Professionals.
http://fundraisingcoach.com/
http://twitter.com/marcapitman

.

Kate Nasser
Kate Nasser, The People-Skills Coach, celebrates her 20th year in business inspiring and teaching customer service and teamwork to diverse audiences. She is feisty, smart, down-to-earth, funny, and just wild and different enough to inspire growth and change in all who hear her people-skills messages.  She has a natural GPS about people and has used it for 20 years to spring them to greatness. As a professional speaker, Kate activates audiences with wisdom, energy, humor, caring and realism. She has BS in Mathematics, Phi Beta Kappa and Masters in Organizational Psychology.
http://katenasser.com
http://twitter.com/katenasser

.

.

.
Alan Stevens
Alan Stevens is a Professional Speaker, Media Coach and Author. Based in London UK, he speaks internationally, and has spoken in over 25 countries in the past three years. He specialises in PR and media matters and is in great demand as a conference host and keynote speaker. In 2010, he will become president of the International Federation for Professional Speakers.
http://www.mediacoach.co.uk/
http://twitter.com/mediacoach

.

.

.

.

.

Donna Amos
Donna has over 20 years experience working with solopreneurs to develop their marketing and sales strategies in order to build their businesses. Her experiences as an entrepreneur, sales trainer, management in the corporate world, as well as her formal coach training make her uniquely qualified to support others as they create and grow their business.
http://www.solopreneurs.org
http://www.donnaamos.com
www.twitter.com/donnaamos

.

.

.

.

Monikah Ogando
Known as The Business Explosion Coach, Monikah Ogando is impactful, dynamic and charismatic. Monikah received two undergraduate degrees from the University of Miami, where she put herself through college with her independent spirit and entrepreneurial motivation and graduated by the age of 20. Her first job out of college as a financial planner, Monikah soon discovered that the majority of her clients were business owners, and the best way to help them was to assist in MAKING money, not just investing the money they already made. By learning from her clients, Monikah created an entrepreneurial program for other financial planners to reach their clients as she had. When she made $124,000 in three months of teaching the program, she knew she was onto something big. Today, small business owners and entrepreneurs seek Monikah’s advice to help them turn their businesses into profit-producing powerhouses, and more importantly, live their lives with purpose and freedom. Monikah’s coaching and consulting challenge people to marry their humanity to their businesses, and their profits to their purpose.
www.fanaticalfocus40.com
http://twitter.com/MonikahOgando

.

Crystal Williamson
Crystal new to Twitter, but has already found it helpful in gaining new clients! She is a certified small business coach/consultant who loves to help holistic and helping professionals with their technology presence and computer applications. She started as a computer trainer in 1990. After being downsized, she transitioned from the corporate world to coaching and became certified in 2007. She has her own coaching and computer consulting business called Coaching with Crystal. She has a Blog Talk radio show on Wednesdays at 8 pm (ET) where she talks about computer/learning trends and concepts for the beginning and already established entrepreneur. She’s facilitating a technology coaching teleseminar in April 2009 to give guidance for newer small business owners.
www.coachingwithcrystal.com
http://twitter.com/coachcrystal

Some of the websites that were mentioned in today’s class:

www.Ping.fm

www.tweetscan.com

Twitter Search

www.PopularTweets.com

Just Tweet It search

www.FreeTwitterDesigner.com

www.TwitBacks.com

www.SnipURL.com

www.BudURL.com

Recommended Blog posts regarding Twitter and RSS feeds:

RSS Feeds video

Twitter for Coaches

Last week’s call was a discussion on LinkedIn - creating Buzz through article marketing, creating and promoting events, creating business pages and the new applications available on LinkedIn. Although there are currently 9 applications, during the call I went over the top 5 that would be applicable to life, business, executive coaches and professional speakers.

I just received a great email regarding a coach that works with women in career transition – is Twitter a marketing tool for her? Where are her prospects and clients? Well, let’s take a look at a quick Twitter search and see if some might be hiding there: Looking for a Job & Career Transition. While I wrote that sentence, 5 more people tweeted they’re looking for a job. Wow – that’s a lot of potential clients for a career transition coach!

As the job market becomes full with more and more people looking for work, job seekers may see Twitter as a way to network and connect with possible employers – one that is not being fully utilized yet. Sure, LinkedIn, eCademy, and even Facebook are being utilized by people looking for a new career – but Twitter can also be used in this way. Why? Because it’s a way to have a real conversation, just like you would in a networking meeting.

Why else should you use Twitter: Search Engines. It’s completely indexed by Google – so any keywords you put into your twitter posts could have a pretty high ranking in Google and other search engines. This is great for those ‘long tail keywords’ that might be hard to fit in your website.

You don’t have to spend all your time on Twitter, you can spend just a few minutes each day checking-in with new followers, joining a conversation, making useful connections – and then log-off – so it doesn’t eat away at your time.

Time is precious – and can easily be taken away by New Media Marketing, such as Facebook and Twitter. But, if you go on with a purpose and goal, a time limit, search keywords, and a sense of wanting to connect with others authentically, it can be very rewarding.

By the way – in the 15 minutes it took to write and edit this post, 21 more people tweeted that they are looking for a job. Even if you’re not a career transition coach, go and give some encouragement to these people – they need it.

Here’s my favorite:

And some more examples: