How to Use Online Video for Marketing

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While I was preparing for a Video class for Helping Hands for Coaches I was invited to this seminar by Hubspot. It’s a great little overview of what we’ve talked about for the past two weeks – and it gives some great little extra tips. You might want to skip through some stuff, but I especially like the examples of some entertaining videos and some of the ideas on how to promote your videos. Hope this inspires all you coaches!

4. Have a ‘traditional’ Home Page for your WordPress.com website
5. Comment posting
6. Widgets and protecting your blog from SPAM
To learn more, please listen to our podcast below. This Friday, we’ll be discussing how to promote and market your WordPress.com blog/website. Be sure to sign-up at the Webinar’s page!

1. Boomer Coach: create a video with the title ‘You know you’re a baby boomer when…’ (for example), and have images depicting how times have changed. Then, at the end of the video, have a call to action – such as ‘Download our free book on Boomer Transformations’ – and have the video link to your website (yes, Animoto can do that!)
2. Entrepreneur Coach:  create a video that explains how you can help them – with first describing the problem – such as organization, goal setting, motivation, sales, etc. Again, have the call to action at the end of the video.
3. AD/HD Coach: create a video for either the parents, the children, or the adults that suffer from this learning difficulty – and how you can help them.

You can try Animoto out for free with their 30 second shorts – a regular commercial length. If you use the 30 second short to create you video, then I recommend adding the text on the actual photos vs. using Animoto’s text feature. If, however, you do want to add the text separately, or you want to create one full-length (up to 10 minutes) video – you can for only $3 per video.

Some other features:

1. Highlight a particular photo – allowing that photo to get some more screen time.
2. Add music without paying extra, or worrying about copyrights – they take care of all of that.
3. Speed-up or slow-down the transitions, with a paid membership.
4. One-click remix. Don’t like the way Animoto configured your slide show? Click ‘Remix’, and they’ll do it again – without erasing the first one.

Some more ideas on how you can use an Animoto video:

1. Use it in eNewsletters, like a ‘video of the month’
2. Use it as a way to motivate or inspire your clients
3. Add it to blogs to make a point
4. Use it to promote an event
5. Upload it to YouTube for promotional purposes
6. Add it to your website, Facebook page, MySpace page, and more
7. Sell the DVDs as motivational or inspiration videos, or give-away the DVDs as a promotional piece

There are some limitations:

1. If you don’t like one particular transition, you can’t just tweak that transition – you have to ‘remix’ the entire video.
2. You can’t get rid of the Animoto branding completely, but you can minimize it (see below).
3. It does take time – you may find yourself remixing, changing, editing more than you had anticipated – because it’s fun!

If you would like a $5 discount on their ‘All Access’ account, then use this code when starting your account: iqeudyzs
The video at the top of the page is the 30 second short I did for the International Coach Federation’s Orange County chapter’s Holiday Dinner – the last image has me on the right.

Image below of what your ending screen can look like with the ‘All Access’ account:

Many life and business coaches want audio on their website, and even publish audios for emails. It’s a great way for prospects to feel connected to you as a coach, and for you to easily deliver a ‘sample’ of your coaching style. If you are a coach that wants add audio to your internet marketing tool box – then this is the Video to watch. This 12 minute video will show you how to create, publish and change your audio for email, download (as an mp3) and publish for websites and blogs. You will need an account with Audio Acrobat – it’s a free trial for the first 30 days or so.

If you’re a life or business coach and you really want to become active in the Internet Marketing world, then you need a blog. A blog (like the one you’re reading now) can help you with search engine optimization, provide a personal touch to your company, and it’s flexible: add video, audio, articles, photos, press releases, and so much more! This video will explain how to get started – simply creating your first blog through www.blogger.com. Why www.blogger.com – well, I think it’s easier to use than WordPress or Typepad or any other blogging software that I’ve found so far – and if your a coach that doesn’t feel too tech savy – than Blogger is for you. So, get out their coaches – and start marketing your business with a blog!

Rachel has FREE teleclasses. Be sure to sign-up by clicking HERE to be notified of when they are.