Helping Hands For Coaches

Are you looking to YouTube? This podcast will walk you through some of the basics of how to get started, including how to choose keywords and add them to your discription, where to add your hyper-link, and how to gain more viewers.

Coaches and speakers around the world will find benefit in attending today’s class, June 26th from 10-11 am PST. You’ll learn:

- Position you as an expert
- People get to know you
- Build awareness and visibility
- Gain credibility
- Inexpensive marketing strategy
- Web Video Shows
- Earn revenue with web video
- The future of web videos

Our panelists are:

Arvee Robinson, is a Master Speaker Trainer, International Speaker, and Author. She teaches business owners, service professionals, and entrepreneurs how to use public speaking as a marketing strategy so they can attract more clients, generate unlimited leads and grow their businesses, effortlessly. She teaches a proven speaker system for delivering persuasive presentations, and easy formulas for creating killer elevator speeches and magnetic self-introductions. Arvee has helped hundreds of individuals to win clients and close more sales every time they speak. She offers private coaching, workshops, and weekly teleclasses. Her programs will make you money for the rest of your life.
www.instantprospeaker.com
www.arveerobinson.com
Twitter id: http://www.twitter.com/ArveeRobinson
Facebook id: http://www.facebook.com/ArveeRobinson

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Steve Rosenbaum is unabashedly enthusiastic about the media metamorphosis underway. Since he launched MTV UNfiltered with small format camera’s and an 800# (pre-internet) he’s been building companies and platforms that foster collaboration, contribution, and filtering. Today, as the CEO of Magnify.net, he provides Cloud Content Curation solutions to more than 55,000 web sites including New York Magazine, Zappos.tv, Etsy.tv, Weather.com, and more. In the future, all content lives in the cloud. The future just arrived.
www.Magnify.net
www.twitter.com/magnify

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YouTube.com is a great way to promote your coaching business: it’s great for search engine optimization, a way to connect to your clients, and a way to connect with future clients. It doesn’t take much to start your YouTube channel: a hand-held digital camera – such as a Flip or a Kodak Zi6 (my personal favorite) – an idea of what you’re going to say, and a computer to upload with. In fact, if you have a smart phone, such as a Blackberry or iPhone you don’t even need a computer – you can upload right from your phone! We talk about this, and more, during last week’s call: Starting Your YouTube Channel.

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But, you might feel like one – but, don’t worry, it’s really not that difficult. In fact, I would say it’s as easy as baking sugar cookies! It just takes a little attention, following a recipe, and some readers to ‘eat it up’.

This past Friday I walked our class through the marketing and optimization of a Wordpress blog. This included:

- Pingbacks and Trackbacks
- Finding keywords and keyphrases
- Utilizing Social Media Marketing, including Ping.fm and BudURL.com
- Using YouTube to drive traffic to your blog
- Directories – such as Technorati and others

I also gave each of our participants a free editorial calender for their blog to help us organize our thoughts while publishing our blog on a regular basis. But, remember, it’s fun to blog (and eat cookies)!

I’m not breaking news when I say Animoto is an awesome company with a amazing way to transform your photos into a tv-quality 30 second commercial, but I am breaking the news on how coaches can use it to build their business. As a life or business coach, you can use Animoto to create unique videos targeting your niche market. Here’s some examples:

1. Boomer Coach: create a video with the title ‘You know you’re a baby boomer when…’ (for example), and have images depicting how times have changed. Then, at the end of the video, have a call to action – such as ‘Download our free book on Boomer Transformations’ – and have the video link to your website (yes, Animoto can do that!)
2. Entrepreneur Coach:  create a video that explains how you can help them – with first describing the problem – such as organization, goal setting, motivation, sales, etc. Again, have the call to action at the end of the video.
3. AD/HD Coach: create a video for either the parents, the children, or the adults that suffer from this learning difficulty – and how you can help them.

You can try Animoto out for free with their 30 second shorts – a regular commercial length. If you use the 30 second short to create you video, then I recommend adding the text on the actual photos vs. using Animoto’s text feature. If, however, you do want to add the text separately, or you want to create one full-length (up to 10 minutes) video – you can for only $3 per video.

Some other features:

1. Highlight a particular photo – allowing that photo to get some more screen time.
2. Add music without paying extra, or worrying about copyrights – they take care of all of that.
3. Speed-up or slow-down the transitions, with a paid membership.
4. One-click remix. Don’t like the way Animoto configured your slide show? Click ‘Remix’, and they’ll do it again – without erasing the first one.

Some more ideas on how you can use an Animoto video:

1. Use it in eNewsletters, like a ‘video of the month’
2. Use it as a way to motivate or inspire your clients
3. Add it to blogs to make a point
4. Use it to promote an event
5. Upload it to YouTube for promotional purposes
6. Add it to your website, Facebook page, MySpace page, and more
7. Sell the DVDs as motivational or inspiration videos, or give-away the DVDs as a promotional piece

There are some limitations:

1. If you don’t like one particular transition, you can’t just tweak that transition – you have to ‘remix’ the entire video.
2. You can’t get rid of the Animoto branding completely, but you can minimize it (see below).
3. It does take time – you may find yourself remixing, changing, editing more than you had anticipated – because it’s fun!

If you would like a $5 discount on their ‘All Access’ account, then use this code when starting your account: iqeudyzs
The video at the top of the page is the 30 second short I did for the International Coach Federation’s Orange County chapter’s Holiday Dinner – the last image has me on the right.

Image below of what your ending screen can look like with the ‘All Access’ account: